Senior Brand & Content Executive

1. Marketing Campaign Execution

• Execute integrated marketing campaigns aligned with brand and business objectives.
• Translate marketing plans into actionable campaigns across multiple channels.
• Monitor campaign performance and recommend optimisation improvements based on data insights.

2. Paid Advertising Management

• Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads and Meta Ads.
  
  
• Conduct ongoing monitoring, A/B testing, and performance optimisation to maximise ROI, CAC and lead generation.
• Prepare performance reports and suggest tactical improvements to enhance results.

3. Organic Social Media Management

• Plan, create, and schedule organic social media content to strengthen brand presence and audience engagement.
• Ensure consistency in tone, messaging, and visual identity across social platforms.
• Track social media performance and refine content based on engagement data and trends.

4. Brand Visibility & Marketing Communication

• Support brand awareness initiatives by ensuring consistent messaging across marketing channels.
• Maintain strong brand presentation across campaigns, content, and communication materials.
• Assist in implementing branding initiatives to support positioning and audience growth.

5. Email Marketing Execution

• Execute email marketing campaigns with a focus on improving open rates, click-through rates, and response performance.
• Maintain consistent brand communication and message clarity in email campaigns.
• Analyse campaign results and recommend optimisation opportunities.

6. Creative Coordination & Asset Management

• Coordinate with shared creative resources including designers, videographers, and interns to support marketing campaigns.
• Prepare clear creative briefs and manage feedback cycles to ensure efficient execution.
• Ensure timely delivery of creative assets while maintaining quality standards.

7. Marketing Collateral Development

• Develop and refine presentations, brochures, and digital marketing assets to communicate value propositions effectively.
• Support outreach and recruitment initiatives through clear and engaging marketing materials.
• Ensure all materials align with brand guidelines and campaign objectives.

8. Workflow Alignment & Performance Collaboration

• Organise and participate in weekly creative sync meetings to align priorities and project timelines.
• Support quarterly performance reviews by preparing campaign insights and performance updates.
• Share learnings and best practices to support continuous improvement across marketing activities

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 2-3 years of relevant marketing experience
• Hands-on experience with paid advertising platforms (Google Ads, Meta Ads).
• Strong understanding of organic social media management and content execution.
• Experience with email marketing tools and campaign performance tracking.
• Ability to analyse marketing performance data and apply insights for improvement.
• Strong project coordination skills with the ability to manage multiple tasks and deadlines.
• Excellent communication and collaboration skills.

• Work and learn in a supportive and participative team.
• Build your portfolio with tangible outputs and gain mentorship that supports your personal and professional growth.
• Opportunity to gain real, hands-on experience in curriculum and digital design.
• Learn directly from trainers and programme developers in a fast-paced, impact-driven environment.
• Expand your network through interactions with trainers, staff, and partner organisations.
• Opportunity to visit and engage with different communities we serve (including Kampung Orang Asli) and see the real impact of your work.
• Contribute directly to improving the lives of B40 communities, as a part of a #madetoimpact organisation.