Senior Digital Marketing Manager

The Senior Digital Marketing Manager will support our mission by developing, implementing, tracking and optimising our digital marketing campaigns across all digital channels. As a Digital Marketing Manager, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimise user funnels.

• 5 years experience in the digital marketing field. (Preferably in Telco or FMCG).
• Knowledge of market research practices and techniques.
• Knowledgeable on principles, practices and techniques of marketing strategies.
• Project management experience including financials and P/L.
• Experience running large scope projects with cross-over departments and large teams.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with optimising landing pages and user funnels.
• Experience with A/B and multivariate experience.
• Solid knowledge and application of website analytics tools (ex: Google Analytics, WebTrends, NetInsight, etc)
• Experience in setting up and optimising Google Adwords and Meta campaigns.
• Able to communicate information from data about user experience and pain points to inform product strategy.
• Able to work with supporting teams and departments and source competent vendors to launch campaigns on time and on budget.
• Good command of written, visual and non-verbal communication.
• Strong analytical skills and data-driven thinking.
• Adaptable and creative problem-solving.
• Minimum Bachelors degree in Marketing, Comms & Media or equivalent.

• Competitive remuneration package.
• Working in an agile driven environment with individuals from all walks of life
• Being a part of a #madetoimpact organization and knowing that every aspect of work you do helps to support the B40 communities across Malaysia.
• Career growth potential in an ever evolving startup.
• Be part of the strategic decision making process in guiding this startup to unlock the next level of growth.